Aniefiok Ekpoudom, a south London based freelance journalist known as 'Neef', is one of the leading voices on British culture.

Working as a writer, researcher and strategist, he uses storytelling to provide insight for brands and production companies, working with Nike, adidas, and Coca-Cola. He's written for The Guardian, VICE and The Fader, and last year contributed to Derek Owusu’s SAFE, an anthology of 20 essays about the black British male experience. In 2022, Ekpoudom releases his debut book, Where We Come From, exploring the social and cultural legacy of UK rap and grime.